The Role of the Principal Officer Essay Example | Topics and Well Written Essays - 1000 words

The Role of the Principal Officer - Essay Example The situation of Principal Officer has an extending job through the execution of shared help, NOMIS, the Phoenix Program, and contestability. These projects not just interest a more noteworthy responsibility of our assets, yet additionally permits us a dream of where we fit in the association. At last it can reach past human asset the executives and permit us to consider the To be as the single substance it has become by integrating us through innovation. The Principal Officer has numerous duties and commitments under NOMS. We have an essential commitment to offer the detainees a sheltered and solid condition while empowering aptitudes programs. We in like manner have an obligation to furnish our representatives with a protected work environment and the instruments they have to achieve their activity. We're limited by our main goal to give the open the affirmation that discharged detainees will make a simple change once more into the network. We also need to focus on guaranteeing that detainees won't re-outrage. Our commitment stretches out to different offices, for example, wellbeing and security, police, probation and court frameworks. We have to interface with these organizations to furnish them with convenient and exact data and offer plans and recommendations in a proceeding with exertion to improve our administration. We have a duty to the Service to follow approaches and methodology and protect financial productivity. The compelling Principal Officer will have the option to adjust these obligations as they vie for time and assets. The able Principal Officer must be a decent audience. To encourage transform it is important to assess how the progressions are influencing the individuals that work for you and with you. Representative input is a significant apparatus to pick up information on what we are doing well or what we are fouling up. Workers need to don't hesitate to remark and offer recommendations or analysis in an open situation. An all around set trust in the workforce and a perspective on the staff as prepared experts who are inspired to work admirably will safeguard open correspondence with the Principal Officer. Persuading our representatives is a versatile undertaking. We initially tune in and afterward we make a move as esteemed proper. We should be proactive in the zones of decency and regard. Standard gatherings with representatives to safeguard that they have an inside and out comprehension of every now and again changing approaches will permit laborers to play out their occupations with certainty. Empowering decent variety is an approach to acquire new thoughts and strategies and is basic to our proceeded with progress. Ideal and sufficient appraisal of occupation execution is additionally pivotal to keeping workers endeavoring to succeed and exceed expectations. Individuals should be perceived for their exceptional endeavors and compensated appropriately. Alongside acknowledgment and prizes, we have to offer our workers a make profession way with centered vocation objectives. This enables the representatives to stay engaged with their work and offers them motivation to exceed expectations and the inspiration to meet our hierarchical destinations. This won't just guide in maintenance of our quality representatives, however will likewise pull in a better workforce. By giving clear vocation targets we will deliver an atmosphere that can offer improved execution and more noteworthy devotion. As significant for what it's worth to cooperate with different offices, the Principal Officer additionally should associate with their representatives and include them in the everyday activity of the framework.

Definition and Examples of Assemblage Errors in English

Definition and Examples of Assemblage Errors in English Definition Inâ speechâ andâ writing, an array errorâ is an unexpected adjustment of sounds, letters, syllables, or words. Likewise called a development blunder or oversight. As language specialist Jean Aitchison clarifies beneath, array blunders give significant data about the manner in which people plan and produce discourse. See Examples and Observations beneath. Likewise observe: Aphasia Cognitive Linguistics and Psycholinguistics EggcornsMalapropismsMalapropisms and Mondegreens: Unintentional Word PlayMetathesisMispronunciation Slip of the Ear, Slip of the Pen, and Slip of the Tongue SpoonerismVerbal Play Models and Observations A . . . basic type of array mistake is expectation, which happens when an individual expresses a word or sound too soon. Rather than saying that the individual is going to make a significant point, an individual may envision the oi sound and state impoitant point. Words can likewise be envisioned, as in the expression when you purchase the clothing, rather than when you take the clothing, get me a few cigarettes. In different cases, individuals in some cases rehash sounds, saying a tall toy rather than a tall kid. These mix-ups most much of the time happen near one another, inside a solitary expression. This recommends individuals plan the whole expression before saying it, picking and masterminding a few words one after another and afterward every so often misassembling the parts.(William D. Allstetter, Speech and Hearing. Chelsea House, 1991) Main Types of Assemblage Errors-These misorderings are of three principle types: expectations (untimely inclusion), as in she shells, trades or transpositions (place trading), as in stick spreaning spring cleaning, and perseverations (reiterations), as in single direction woad single direction street. Such mistakes give significant data about the manner in which people plan and produce discourse: for instance, the huge number of expectations, contrasted and perseverations, demonstrates that people are thinking ahead as they talk, and can delete the memory of what they have said very quick. Gathering mistakes appear differently in relation to determination blunders, in which an off-base thing has been picked. Together, these structure the two significant developments inside mistakes (discourse blunders). A comparative qualification can be made inside mistakes of the pen (composing blunders), and oversights of the hand (marking errors).(Jean Aitchison, A Glossary of Language and Mind. Oxford University Press, 2003)- Not all slips fit conveniently into one or other of the classes recommended before. For instance, is discuss ion for preservation a determination blunder, in which one comparable sounding word has been picked rather than another? Or on the other hand a collection blunder, in which the [s] and [v] were turned around? Or on the other hand shouldn't something be said about the understudy who, depicting her new beau, said Hes such an exquisite huskuline man. Was this a real mix, wherein the comparative importance words imposing and manly had been packaged together, when she intended to state just one? Or on the other hand was it an adjustable mix, in which two neighboring words had been extended together in a rush, with the goal that what she had truly intended to state was imposing AND manly? Or then again what turned out badly in the slip peach enticement for discourse creation? This one is particularly difficult to categorize.(Jean Aitchison, Words in the Mind: An Introduction to the Mental Lexicon, fourth ed. Wiley-Blackwell, 2012) Ramifications of Movement (Assemblage) Errors[M]ovement mistakes have given a premise to claims that sentence-arranging forms continue in particular handling levels, and that lexical and segmental substance are essentially separated from their phrasal surroundings in the computational procedures that construct sentence structure. . . .The two degrees of sentence preparing demonstrated by the development blunders relate straightforwardly with two significant sorts of lexical handling suggested by the examples of lexical replacement mistakes. The two degrees of sentence structure roused by the few sorts of development mistakes may conceivably be related, individually, with a thoughtfully determined procedure that gives lexical substance to extract syntactic structures, and with a structure driven procedure that relates the phonological portrayals of words with their phrasal environments.(Merrill F. Garrett, Lexical Retrieval Process: Semantic Field Effects. Edges, Fields, and Contrasts : New Essays in Semantic and Lexical Organization, ed. by Adrienne Lehrer and Eva Feder Kittay. Lawrence Erlbaum, 1992) The Lighter Side of Assemblage ErrorsOnce a period upon, an abrasive little pearl named Little Rude Riding Head had a gasket for her branny.She had . . .. . . a broaf of hand crafted lead,. . . a wottle of bine,. . . catches and primates,. . . three or four paunch pants,. . . a sack of pollilops,. . . some shop chewey,. . . a twelve-inch peese chizza. . . some sicken noodle choop,. . . some plack-looked at honey bees,. . . also, a jug of boot rear.(Rob Reid, Something Funny Happened at the Library: How to Create Humorous Programs for Children and Young Adults. American Library Association, 2003)

Dear Applicants Parts 1 and 2

Dear Applicants Parts 1 and 2 Breathe… If you have submitted your application, go to 1. If you are planning to submit your application, go to 2. If you’re writing your college essay, go to 3. 1 Congratulations, Early Action applicants! You perfected your essays, cut down your extracurricular list to the top five activities, and finally pressed that magic button, “Submit.” Exhilarating, right? Only one month until the results come out. Until then, remember: you have completed the application. The confirmation email means, “Youre done.” Don’t think of all the ways you could have made the application, or the life described in it, better. Think of your wonderful high school adventures. MIT is not the goal. It never was. No one can see the future or telepathically reach the Admissions Office. So for now, try to relax. Apply to Regular Action colleges (for that, refer to 2 and 3). Live life the way you did before you wrote your first college essay. Dont analyze your application while you wait. That one is hard, but try.  You may be tempted by the College Confidential forums and encouraged or dissuaded by teachers, relatives, and friends. It happens. Just dont let them get you down. Most importantly, revel in your work, and not your prize. MIT is competitive, but it’s not a competition. There are no judges to evaluate your performance and form. Welcome to the applicant pool! For your productive high school years, congratulations! Your story is now part of MIT. 2 Regular Action applicants, good luck! Only a little left until the application finish line. After that, refer to 1. But for now, here is what I can recommend (and here’s what I said last year): Write your essays before Christmas (for more on those, see 3). The sooner you submit your application, the calmer you’ll be. Online systems break down. Mishaps happen. Dont let that stress you out on December 31st. Press the “Submit” button early. Then, refer to 1. Don’t apply as a fictional character. You know, the one with the pure 4.0, 2400, 36. The Captain, President, Leader. The one dedicated to excellence and service. Decorated with medals and ribbons on graduation. Youve heard of them, havent you? Do the numbers and titles make you want to be their friend and classmate? Dont invent the character. Describe yourself (see 3). (For more, here’s who MIT wants.) Have fun with the application. Really, it’s possible. Application Season is your time to remember all the cool things you did in school. It’s a chance for introspection. You’ll need to pick five activities only for the MIT application. When you determine the short list, what will it say about you? Maintain a social presence. Application Season is not just the time to retreat into your room-cave and work and work and work. It’s a sub-season of your senior year. Look forward to your final classes, prom, and a relaxed second semester. Mentor an underclassman. Learn the freshmens names. Take advantage of the senior power before you once again become a wide-eyed frosh in a brave new world. Ask questions. What is MIT like? What is this application question asking? When can I visit? What is student life like? If you are wondering about it, you’re probably not the only one. We’re here. Email, and I can blog about it. I may not get to it right away, but Id still love to hear your ideas. The rest is up to you, RA applicants. Share advice/questions/feelings/thoughts in the comments below. Go write your essay (see 3). Click that ‘’Submit” button. Congratulations! Your story is now part of MIT.

Movie Analysis Zero Dark Thirty By Kathryn Bigelow

In 2015 an American Values survey administered by the Public Religion Research Institute (PRRI) revealed startling data concerning American s view of Muslims. According to the survey, A majority (56 percent) of Americans agree that the values of Islam are at odds with American values and way of life, while roughly four in ten (41 percent) disagree... In 2011, Americans were divided in their views of Islam (47 percent agreed, 48 percent disagreed) (Jones). This survey demonstrates that in the last couple of years, Americans perception of Muslims has declined. Several factors could be contributing to this decline, including Islamophobic rhetoric and images found in American film and journalistic media. These negative images further†¦show more content†¦Later on, several other attacks are shown such as the May 29, 2004, attack on Westerners and non-Muslims in Khobar, Saudi Arabia, the July 7, 2005, London bus bombing, and the May 1, 2010, New York Times Square attempted car bombing. Several attacks affect Maya, who is shot at by Al Qaida terrorists while trying to leave her home and her CIA co-workers. One of such was the September 20, 2008, car bomb attack at the Marriott Hotel in Islamabad, Pakistan where Maya and Jessica a fellow CIA analyst were socializing after work. Later, Jessica dies in the December 30, 2009, Camp Chapman car bomb explosion where she was supposed to meet with an informant who had classified information on the whereabouts of Bin Laden s trusted courier. The portrayal of these terrorist attacks serves as a reminder to the audience of how bad they were consequently causing the film to appear more realistic. One of the central and most controversial aspects of Zero Dark Thirty is the usage and depiction of enhanced interrogation to gather information on the whereabouts of Al Qaida members. At the beginning of the film the first visual viewers have is a beaten Middle Eastern prisoner named Ammar surrounded by people in black masks in a dark building. Jack walks into the room and says, I own you, Ammar, you belong to me. Throughout the film, various methods of torture are used, including prolonged periodsShow MoreRelatedMovie Analysis : Hollywood 3558 Words   |  15 Pageslandscape spread had at least fifteen independent studios move to Hollywood. By 1915, America was officially film crazed, and Hollywood was shaping into the glamorous, sometimes surreal landscape we have come to know and love today. From the first movie projections at the end of the nineteenth century, cinema was hailed as a mode of preservation, a hedge against death itself, preserving for future generations not only the images but also the actions of people now long dead. The twentieth century is

Overseas Territories of the United Kingdom

The United Kingdom (UK) is an island nation located in Western Europe. It has a long history of worldwide exploration and it is known for its historic colonies around the world. The UKs mainland consists of the island of Great Britain (England, Scotland,  and Wales) and Northern Ireland. In addition, there are 14 overseas territories of Britain that are remnants of former British colonies. These territories are not officially a part of the UK, as most are self-governing (but they do remain under its jurisdiction). List of British Territories The following is a list of the 14 British Overseas Territories arranged by land area. For reference, their populations and capital cities have also been included. 1. British Antarctic Territory Area: 660,000 square miles (1,709,400 sq km) Population: No permanent population Capital: Rothera 2. Falkland Islands Area: 4,700 square miles (12,173 sq km) Population: 2,955 (2006 estimate) Capital: Stanley 3. South Sandwich and the South Georgia Islands Area: 1,570 square miles (4,066 sq km) Population: 30 (2006 estimate) Capital: King Edward Point 4. Turks and Caicos Islands Area: 166 square miles (430 sq km) Population: 32,000 (2006 estimate) Capital: Cockburn Town 5. Saint Helena, Saint Ascension, and Tristan da Cunha Area: 162 square miles (420 sq km) Population: 5,661 (2008 estimate) Capital: Jamestown 6. Cayman Islands Area: 100 square miles (259 sq km) Population: 54,878 (2010 estimate) Capital: George Town 7. Sovereign Base Areas of Akrotiri and Dhekelia Area: 98 square miles (255 sq km) Population: 14,000 (date unknown) Capital: Episkopi Cantonment 8. The British Virgin Islands Area: 59 square miles (153 sq km) Population: 27,000 (2005 estimate) Capital: Road Town 9. Anguilla Area: 56.4 square miles (146 sq km) Population: 13,600 (2006 estimate) Capital: The Valley 10. Montserrat Area: 39 square miles (101 sq km) Population: 4,655 (2006 estimate) Capital: Plymouth (abandoned); Brades (center of government today) 11. Bermuda Area: 20.8 square miles (54 sq km) Population: 64,000 (2007 estimate) Capital: Hamilton 12. British Indian Ocean Territory Area: 18 square miles (46 sq km) Population: 4,000 (date unknown) Capital: Diego Garcia 13. Pitcairn Islands Area: 17 square miles (45 sq km) Population: 51 (2008 estimate) Capital: Adamstown 14. Gibraltar Area: 2.5 square miles (6.5 sq km) Population: 28,800 (2005 estimate) Capital: Gibraltar

One of the Most Disregarded Systems for Writing Service Online

One of the Most Disregarded Systems for Writing Service Online The Key to Successful Writing Service Online You've got to abide by the guidelines from the college you're making use of to. In such times it is strongly recommended to seek out expert help from best academic writing on the net to supply students with the guidance and mentoring for them to fulfill their academic paper requirements and deliver their assignments punctually. Students from all around the world are attempting to discover expert essay writing service. Ignore the reviews and actually speak to the writers before you take advantage of an essay writing service. Make sure you're picking a genuine essay writing service instead of just some bogus content mill. A personalized essay writing service can help it become straightforward for you to find the grades you want to be successful in your classes and graduate with the confidence to accept the true world. Employing the exact same essay writing service and collecting points may be an extra method you may utilize. In all honesty, paying someone to compose your essay isn't ideal. The essay should force you to look like a real expert, who can view the make a difference from various angles and discover the benefits and flaws in it. If writing is critical for you when you read, you can begin with an outline draft first where you mention the most crucial points. You've got to practice and practice to enhance the skills of writing a superb essay. As soon as you have published your purchase and the writers have begun applying for it, you may still change your order information, like the range of pages, the title, or the instructions for your paper. No writing service will inform you that their writers are bad. All their writers have to be qualified professionally and academically. Our experienced writers are prepared to help all clients. Third, an expert service always requires an individual approach to every customer. The Support Team won't be in a position to restore your account too. There are quite many of online expert CV providers from the united kingdom, US, Canada, Australia and other nations too. Even though the site is based in US, all rates are international and worldwide students may use the site. So whenever your price was determined now you can pick the services that fit your financial plan. The price that you pay for the expert services of article writing is a little investment in your business enterprise growth. So, in the event you desire to understand your writer's specific place, you're totally free to request such information from him or her directly in chat. Adequate job positions need decent payment. A good deal of services out there have pictures beside their reviews. Another reason why they need to employ the assistance of article writing to produce its content is free for other crucial tasks of marketing online. Only platinum quality orders are going to receive an SMS message once the order is complete. Some of them are going to even provide 40% discount on the very first purchase. An open field of communication is critical when it comes to any on-line services. By producing a website you wish to rank on Google or other search engines for certain keywords that you require quality content on your website and tons of it. Operations management Operations Management is the procedure for addressing the procedure and functionalities of an organization. To make it simpler for you to compose a vital analysis essay, we've got a valuable analysis writing template that will steer you through the most vital points. A research paper is an all-inclusive academic paper that demands the student to do extensive research pertaining to a certain subject relevant to their coursework. Extensive research is essential to select polished material in the essay. Research should be carried out. Academic writing can be stressful and sometimes one might be confused on how to begin and the way to finish. In school, students may pick the main, but they're not always totally free to pick all the disciplines. So many students, particularly in america and the uk, buy an essay and other customized papers online.

Handling Efl Learners’ Unexpected Behaviors in Class free essay sample

For the sake of providing the best services to their students, English teachers arrange their English language teaching and learning activities as perfect as possible. They spend most of the time to make preparation for their teaching. However, along with the process of such preparation, they sometimes do not consider the importance of also preparing the unplanned teaching. Consequently, when things go wrong, they often get difficulties on what they should decide to do. Therefore, this study is crucial to be conducted as its result would be able to give knowledge to English teachers on how to appropriately respond when such phenomenon comes into surface. The purposes of this study were 1) to observe the categories of EFL learners’ unexpected behaviors in the process of learning English in class and 2) to identify the efforts of English language teachers in handling such behaviors. This study utilized the qualitative design in which observation and interview were used as the main instruments in carrying out the research. We will write a custom essay sample on Handling Efl Learners’ Unexpected Behaviors in Class or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page To be the respondents of this present study, three English teachers from three different state junior high schools in Bogor were purposively chosen. The findings showed that there were four major categories of the EFL learners’ unexpected behaviors, namely learners’ psychological problems, uncooperative attitude, learners’ intelligence level and learners’ native language use. Some solutions in handling such behaviors were also recommended. One of which was to give different materials when dealing with learners with different level of capability. Keywords: unplanned teaching, EFL learners’ classroom behaviors Introduction For English language teachers, planning lessons has become a crucial action that needs to be carried out since it helps guide them during and after the lesson (Spratt, Pulverness William, 2005). Further, it enables them to make the language teaching process more systematic and well-organized so that they would be on the right track of what they are going to teach and what kind of teaching methods they are about to employ in classroom activities. Therefore, as an effort to provide the best services to their students, English teachers frequently spend most of their times arranging their English language teaching and learning activities as perfect as possible before conducting the act of teaching in the classroom. In fact, only few teachers are aware of the importance of also making attempts to think of and list the solution handling the EFL learners’ ‘unexpected’ behaviors that may probably appear in the classroom when English language teaching is in action. As the result, they will face problems which could seriously block the flow of the teaching process. Thus, the unplanned teaching needs to be paid a particular attention within the consideration when teachers plan the lesson. Brown (2001) explains that the unplanned teaching can occur when the midstream of the lesson changes; going out of the plan that has been set earlier. Further, such phenomenon may happen at anytime. In conclusion, teachers are daily called upon to deal with the ‘unexpected’. 1 Methods This study was principally aimed at identifying the categories of the EFL learners’ unexpected behaviors that might exist during the English language teaching and learning process inside the classroom. Additionally, the investigation was also led upon the identification of the teachers’ effort in handling the behaviors. This present study employed qualitative research design using observation and interview as the instruments in collecting the data. Additionally, three English teachers from three different state junior high schools in Bogor were purposively chosen. The observation was conducted to capture and observe the behavior of the EFL learners when learning English at the classroom. Further, it also functioned to identify how the teachers reacted towards the existing behavior of the learners which were categorized ‘unexpected’. The interview was done to verify what has been witnessed during the observation. The Categories of the Unexpected Behaviors Having completed with the data analysis process, the categories of the EFL learners’ unexpected behavior could then be revealed. It could be seen from the table below. Table 1 EFL Learners’ Unexpected Behaviors No 1 Categories Learners’ Psychological Problem Sample of Phenomenon Learners had less confident and did not want to participate within the language class activities Learners did not pay attention and kept on talking with their friends when teachers were explaining the materials Learners were not well-motivated to learn Learners did not do the tasks ssigned Learners did not want to work in a group Some learners were slow and some were fast Learners asked question which was far ahead the topic being discussed at the mean time Learners kept on using their native language when the teachers wanted them to speak English 2 3 Uncooperative Attitude Learners’ Level Intelligence 4 The Learners’ Native Language Use Solutions in Handling the Behaviors After knowing the categories of the unexpected behaviors of the EFL learners when learning English, solutions on how to appropriately rea ct towards the phenomenon were discovered. Firstly, when dealing with the learners’ psychological problems, teachers, in the beginning of the class, were required to put a strong emphasis on the positive side of having high motivation in the process of learning language. This would build their learning enthusiasm. Second, in handling the learners who were uncooperative such as did not do their homework, teachers could explain the benefit of doing their homework to help them get progress in their language learning process. Third, to teach learners who were at different level of capability, teachers could give special attention to the slow learners while fast learners were given other materials to work with. This was in line with the theory proposed by Harmer (2007) in which he suggested the use of different materials when facing students with different levels. The last, to handle learners who kept using their native language, as found in the interview, teachers were strongly suggested to only respond to the English use. This was supported by Harmer (2007) in which he indicated to ignore what students said in their own language. 2 Conclusion Considering the unexpected things that perhaps may exist in the language learning and teaching process is really important for the language teachers to take into account in the process of planning the lesson. Therefore when things go wrong, they would at least have options on how to handle it, as they are well-prepared. After all, four major categories of the EFL learners’ unexpected behaviors were recognized. They were learners’ psychological problems, uncooperative attitude, learners’ intelligence level and the learners’ native language use. Some solutions in handling such behavior were also recommended. One of which was to give different materials when dealing with learners with different level of capability. These findings are expected to be able to give knowledge to English teachers on how to appropriately respond when such phenomenon comes into surface so that the act of English language teaching and learning will keep on successfully moving forward.

African Culture Essays (1542 words) - African Pygmies,

African Culture When trying to compare and contrast the music-culture and society of the Mbuti and that of the Venda, it becomes difficult to comment on sound when we haven't heard any Venda music. It's easy to recognize that for the Mbuti the music embodies the heart of the forest, and for the Venda the relation to nature is the act of a mother giving birth. Thinking about concept and behavior this makes the music performed by the two cultures separate and distinguishable. This is where culture and environment become important factors. How noticeable is this when listening to the music of both peoples? When given the opportunity to listen, without a trained ear, it would be difficult to find differences in the sound of the music. There are obvious differences in instrumentation between the two cultures. While the Mbuti mainly performs music with their voices, the Venda use drums, flutes, and various other instruments. There are similarities between the two groups with ?rights of passage.' The Venda girls perform the Domba, and the Mbuti girls practice and perform the Elima. Clear. Cultural distinctions can be made between the two groups concerning ?rights of passage.' When it is time for the Mbuti girls to perform the Elima, they go into a hut and are secluded from the rest of the world. The boys of the clan try to push their way into the hut to find the woman of their choice. The Venda girls performing the Domba, are out in the open and visible for the men and everyone around to see. Since the Mbuti is of the forest, and the Venda is a village-based group, there are probably many cultural traditions and practices that are very different. These differences may be difficult to distinguish with the materials available to us as Westerners. Seeing the two cultures perform live would enable a person to find differences and draw upon parallels. In both societies there is a visible comparison between the separation males and females when performing ?rights of passage.' In both cultures we see a universal participation in music as a common thread to survival, and an individuality is kept within the music as it's being performed. The Venda believes that all human beings have the capacity to be musical. Blacking solidifies this thought when stating that, The Venda may not consider the possibility of unmusical human beings, but they do recognize that some people perform better than others. (pg.46 Blacking, 1973) The same general concept may hold true with the Mbuti, the concept that we are all somehow children of the forest. The relationship that the Mbuti has with the outside villages for provisions and the treatment they receive in these villages can be viewed as a distinction. How close does the Venda come to resembling the village groups sited in Turnbulls research? Is this where most of the distinctions can be made? The Mbuti is primarily a forest dwelling group, relying on the forest for most of their subsistence. The Mbuti uses the molimo as the ir main instrument, when an elder dies, ceremonies take place using this instrument by the men. The Venda is more complex socially, and they use more instruments. Even the attitude the Mbuti has toward daily life and music seems much more relaxed and simple. Are there the same circular flow or looping patterns in the music of both cultures? Do both cultures have a downward motion in melodies? The Mbuti is very humorous with a sometimes very serious side to their humor. Does this exist at all in Venda culture? The Mbuti has a ritualistic feeding of the molimo, using fire and water to please the spirit of the instrument. Is this sort of ritual activity common at all in the Venda? The Mbuti women usually do not participate when the molimo is present, but the music seems to break down any gender barriers as it was mentioned in class that the women, know what's going on. Western practitioners of music have the luxury of a pen and notebook paper, headphones and CD players, modern instruments and studio equipment. While the cultures we are learning about have no such luxury. Nettle takes this fact a step

Vinegar (Acetic Acid) Molecular and Structural Formula

Vinegar (Acetic Acid) Molecular and Structural Formula Vinegar is a naturally-occurring liquid that contains many chemicals, so you cant just write a simple formula for it. It is approximately 5-20% acetic acid in water. So, there are actually two main chemical formulas involved. The molecular formula for water is H2O. The structural formula for acetic acid is CH3COOH. Vinegar is considered a type of weak acid. Although it has an extremely low pH value, the acetic acid doesnt completely dissociate in water. The other chemicals in vinegar depend on its source. Vinegar is made from the fermentation of ethanol (grain alcohol) by bacteria from the  family Acetobacteraceae.  Many types of vinegar include added flavorings, such as sugar, malt, or caramel. Apple cider vinegar is made from fermented apple juice, beer cider from beer, cane vinegar from sugar cane, and  balsamic vinegar comes from white Trebbiano grapes with a final step of storage in special wooden casks. Many other types of vinegar are available. Distilled vinegar isnt actually distilled. What the name means is that the vinegar came  from the fermentation of distilled alcohol. The resulting vinegar typically has a pH of around 2.6 and consists of 5-8% acetic acid. Characteristics and Uses of Vinegar Vinegar is used in cooking and cleaning, among other purposes. The acid tenderizes meat, dissolves mineral build-up from glass and tile, and removes the oxide residue from steel, brass, and bronze. The low pH gives it bactericidal activity. The acidity is used in baking to react with alkaline leavening agents. The acid-base reaction produces carbon dioxide gas bubbles that cause baked goods to rise. One interesting quality is that vinegar can kill drug-resistant tuberculosis bacteria. Like other acids, vinegar can attack tooth enamel, leading to decay and sensitive teeth. Typically, household vinegar is about 5% acid. Vinegar that contains 10% acetic acid or a high concentration is corrosive. It can cause chemical burns and should be handled carefully. Mother of Vinegar and Vinegar Eels Upon opening, vinegar may start to develop a sort of slime called mother of vinegar that consists of acetic acid bacteria and cellulose. Although it isnt appetizing, mother of vinegar is harmless. It may be easily removed by filter the vinegar through a coffee filter, although it poses no danger and may be left alone. It occurs when the acetic acid bacteria use oxygen from the air to convert remaining alcohol into acetic acid. Vinegar eels (Turbatrix aceti)  are a type of nematode that feeds off of mother of vinegar. The worms may be found in opened or unfiltered vinegar. They are harmless and not parasitic, however, they arent particularly appetizing, so many manufacturers filter and pasteurize vinegar before bottling it. This kills the live acetic acid bacteria and yeast in the product, reducing the chance that mother of vinegar will form. So, unfiltered or unpasteurized vinegar may get eels, but they are rare in unopened, bottled vinegar. As with mother of vinegar, nematodes can be removed using a coffee filter.

Bertrand Russell (1912) The Value of Philosophy and Brie Gertler Essay

Bertrand Russell (1912) The Value of Philosophy and Brie Gertler (2008) In Defense of Mind-Body Dualism - Essay Example Deliberating fundamental questions on the meaning of life, human nature, the cosmos, etc do not have any commercial value. But a life lived without such philosophical speculation is quite limited and enslaved. Philosophy helps us to broaden our intellectual and emotional horizons by subjugating our self-interest. It cultivates in us to focus on the non-Self, which liberates us from individual petty concerns and veers our consciousness toward bigger questions on the human condition. In other words, if specialized disciplines in science are preoccupied with the ‘how’ question, philosophy is concerned with the ‘why’ question. As Russell aptly terms it, philosophy helps us to move beyond the ‘here and now’. In doing so, it makes us separate from the particular circumstances of history and culture, thereby experiencing a universal mode of existence. Uncertainty is a basic feature of philosophy, where various answers are proposed for any given question. It is this element of uncertainty that distinguishes philosophy from other scientific disciplines. But instead of causing ambiguity, the open-ended speculations actually enhance our imagination and identify novel solutions. As the magisterium of our mind is expanded we become calmer and more secure. Unlike the defensive and anxious behaviour of the unenlightened person, the one well-versed with philosophy is able to negotiate all sorts of contingencies in life with relative ease. I totally agree with Russell’s assessment of the value of philosophy. I strongly believe that philosophy should be moved into mainstream academia, away from its perception as an esoteric pursuit. Today, almost every major problem in society is caused as a result of an unenlightened citizenry. With education increasingly becoming skill-oriented or vocational, generations of adults graduate from college without social consciousness. Studying philosophy mitigates this phenomenon by prompting us with valid questions. And in

Marketing Plan Essay Example | Topics and Well Written Essays - 500 words

Marketing Plan - Essay Example Starbucks recognizes itself as a family destination. It has been offering milk and hot chocolate for kids but of late, the company has recognized a growing market segment in teenagers. The teens even now walk in and indulge in 16-ounce Frappucinos that contains a high dose of caffeine (Linn 2007). Since there is a family destination and since teens frequent the stores, they must have products suitable for the age group. Moreover, McDonald's and Denny’s offer high quality coffee menus. To counter competition and to stay ahead of competitive tactics, Starbucks needs to be ahead of competitors. The company, by introducing innovating products for the new segment, could offer products that are healthy for the teens. This objective would be in line with their corporate vision of being a family destination. Moreover, one of their guiding principles in their mission statement is â€Å"Develop enthusiastically satisfied customers all of the time† (Kembell, Hawks, Kembel, Perry a nd Olsen 2002). SWOT and risk analysis Before introducing the product for the new target segment, SWOT analysis would help determine the risks involved. Strengths Global Coffee brand, strong reputation and good products and services It has 17,000 stores in 49 countries Focus on quality and experience rather than on price Strong brand image and a considerable market share.

Effect of Globalisation on Chinas Economy

Effect of Globalisation on Chinas Economy Globalisation has had a dramatic affect on the Chinese economy. Discuss. Introduction In this essay I will be looking at the effect the growing globalisation has had on the Chinese economy. I will look at both the positive and negative effects globalisation has had on China and in general. I will start by briefly describing the term globalisation. Globalisation Globalisation is the term used to describe the continuing integration of economies from different countries. Globalisation has been brought about by the reduction in cost of transportation and communication from country to country. Also, artificial barriers of flows of goods and services have also been lowered. These lowering of barriers have, in turn, brought about increased market liberalisation. Globalisation has also brought about the need for international organisations to govern and offer advice for globalisation. These organisations include the World Trade Organisation (WTO) and the International Monetary Fund (IMF). Affects of Globalisation Globalisation and liberalisation has caused a few problems to countries. These problems occur due to the way the liberalisation is pushed on developing countries by the IMF. Indeed, many authors state that the fundamental ideas of liberalisation are sound it is just the pace the measures are taken onboard by the developing countries that needs to be carefully considered. The argument was voiced by Stiglitz (2002) who stated that the ‘IMF vigorously pursued privatisation and liberalisation, at a pace and in a manner that often imposed very real costs on countries ill-equipped to incur them’. Authors do state that liberalisation can only benefit a country if the pace of liberalisation is right. Liberalising too quickly can do more harm than good in the long term. Lichtenstein (2000) reported that China, through gradual liberalisation, has grown into one of the world’s biggest economies. Indeed, it has been forecasted that in 20 years time China will be the world leader in terms of the size of economy. Probably the best argument for liberalisation through sequencing is that of India. This was argued by Tripathi (2003). In 1991 India plunged into financial crisis. Their political leaders decided the best cause of action was to liberalise their market. However, this was only done gradually as the population would never have agreed to complete liberalisation from the beginning. Now 12 years later India is one of the strongest economies in the world and is lending money to the IMF. The Indian economy is expected to grow at between 5 and 8 percent a year. Also, India was in the position to write off  £12.5 million worth of debt owed to them by heavily indebted countries as an act of generosity. Other authors argue for liberalisation but also say that the underlying policies and financial structures of individual countries need improving if liberalisation is to be beneficial. Improved policies and financial structures will mean that market failure is less likely. Authors that argued this point include Ortiz (2003) and Gibson and Tsarkalotos (1994) who argue that ‘market failures hamper the liberalisation process’. Liberalisation used properly can have huge benefits for individual countries. Increased inward investment will, in theory, stimulate growth and strengthen the economy. This inward investment will create new jobs and new projects that will benefit the local population. This initial investment will create initial growth and over time, through the improved education of the local population, domestic companies will start up that will be more efficient and competitive compared to the old domestic companies before liberalisation began. However, there is a potential problem with this theory. This comes about in the terms of what kind of inward investment there is. If some company invests into a country with a long-term strategy in place then this will be beneficial to the economy. However, if someone invests into a country as a speculator then this could cause problems. These problems will come about if the investor decides to remove they money. Long-term projects might be dependent on this investment and therefore run the risk of having to be downscaled or stopped altogether. This could lead to the economy collapsing. Solomon (1999) who stated that funding long-term projects with short-term funding can not be a good idea argued this. This point is supported by the arguments of Krugman (1995) who stated that increased liberalisation has led to ‘excessive speculation for which Mexico was not ready’. Also, Cypher (1998) argues about so-called ‘hot money’. Other authors have also argued against liberalisation. Taylor (2000) argues that liberalisation does not have any positive affect on a countries economy. He argued that liberalisation in the countries he looked at ‘at best generated modest improvement and at worst was associated with increasing income inequality and slower growth’. Clift (2003) argued that liberalisation was to blame for the growing number of world crisis’ and, in turn, to the growing level of contagion, such as the Asian crisis in 1997. Affects on the Chinese Economy In this section I will look at some of the effects that globalisation has had on the Chinese economy. Many countries have tried to take advantage of the increasing globalisation, some with better success than others. No developing countries have taken advantage of globalisation better than those countries in East Asia. Indeed, countries from this region have been the most successful economies over the last 20 years or so. Good examples of this success come from India and, indeed, China. As I mentioned in the previous section, Lichtenstein (2000) reported that China, through gradual liberalisation, has grown into one of the world’s biggest economies. Indeed, it has been forecasted that in 20 years time China will be the world leader in terms of the size of economy. China has grown into one of the most successful economies in the world and avoided going into crisis, especially avoiding the Asian crisis of 1997, by not completely following the guidelines stated by the IMF about liberalisation. China, along with India, has gradually opened up its market over the last 20 – 30 years. This slow transition has meant that the economy could adjust to a new system over time. Many other countries that follow IMF guidelines find themselves in economic crisis. Another effect that globalisation has had on China is that it has experienced reduced unemployment and reduced poverty. Indeed, China has experienced the largest reduction in poverty in the shortest amount of time in history. The figure fell from 358 million in 1990 to 208 million in 1997. China has also experienced an increase in the foreign direct investment it receives through increased globalisation. Foreign direct investment rose from $8 billion in 1990 to $41 billion in 1999. This increased foreign direct investment has also meant that China has more access to other markets and also has increased access to new technology. This access to new technology can be emphasized by looking at the mobile phone industry. Today, China is one of the top markets when it comes to the production and selling of mobile phones. Through globalisation, China has gradually increased its economy and is now in a very strong position. Because of this China has been accepted as a new member to the World Trade Organisation (WTO). This has huge implications, because China is looked at as a developing country. Now that China has a seat on the WTO, the developing world now has a major voice to express its concerns on a global audience. Some of the major western powers on the WTO, such as the USA and the UK, have expressed concerns over this as they feel it weakens their own power. Conclusion To conclude, I can say that globalisation can be described as the coming together of individual countries economies. Trade barriers that existed before are becoming less and less. Globalisation has been found to have both advantages and disadvantages. Some advantages include the fact that it makes the economy more efficient and also the economy will become stronger. This is true with the examples of China and India. Some disadvantages include the fact that if the liberalisation is enforced too quickly then the economy could collapse and cause crisis, both in the country and in the local region. This was true with regards of the Asian crisis of 1997. China has been able to take advantage of globalisation by undertaking liberalisation at a slow pace. This has meant that poverty has reduced, foreign direct investment has increased and they have been accepted into the WTO. Because of all this it has been forecasted that China will be the world’s biggest economy in 20 years time. References Salil Tripathi. (2003) The right way and the Indian way: who has written off poor-country debts and now lends to the IMF? Salil Tripathi on an economic miracle. New Statesman (ISSN: 1364-7431) July 21, 2003 v132 i4647 p29(1) Jeremy Clift (2003) Beyond the Washington Consensus. Finance Development (ISSN: 0015-1947) v40 i3 p9(1) Guillermo Ortiz (2003)Overcoming reform fatigue: Latin America and the Washington Consensus. Finance Development, v40 i3 p14(4) Paul Krugman (1995) Dutch tulips and emerging markets. (global capitalism) Foreign Affairs, v74 n4 p28(17) Heather D. Gibson; Euclid Tsakalotos. (1994) The scope and limits of financial liberalization in developing countries: a critical survey. Journal of Development Studies, v30 n3 p578(51) James M. Cypher (1998) The slow death of the Washington Consensus on Latin America. (Celebrating 25 Years) Latin American Perspectives, v25 n6 p47(5) Taylor (2000) The consequences of capital liberalistion, Challenge November 2000, Volume 43 Issue 6 Lichtenstein (2000) Competing perspectives on the liberalisation of Chinas foreign trade and investment regime, Journal of Economic Issues, Vol 34 Issue 4 Solomon (1999) Money on the move, The Revolution in International Finance since 1980 Stiglitz (2002) Globalization and its discontents

Stalking Celebrities Essay -- essays research papers

The Stalking of Celebrities Stalking remains Hollywood's recurrent celebrity nightmare.1 Never before have we been able to know as much about a star as we do about a close pal. Thanks to publications and TV shows that cater to the public appetite for celebrity news, there's little privacy for stars. We learn the minor details of their lives--from an early schooling, to first kiss, last divorce, drug problems, hopes and fears.2 Celebrities on their own property are not safe from high-powered lenses, I will discuss what celebrity stalking is, why we should have harsher laws against stalking, and what the difference is between photojournalism and the paparazzi. I will prove that stalking celebrities just because there rich or famous is wrong. The law defines stalking as placing a person in fear of his or her safety, even without intent to carry out the threat.4 Being famous increasingly means living in fearSeventeen percent of the stalker's victims are celebrities.6 â€Å"Stalking of celebrities is not done by yo ur average autograph hound.7 The stalking behavior due to delusional disorders affects 3 out of every 10,000 people and only 1%-2% of all mental patients,† Dietz says. â€Å" But it is increasing as our culture promotes celebrities as the religion of the day.†8 â€Å"The knowing of the habits and secrets of celebrities has become a national obsession,† says James Swanson, a lawyer and author.9 There is roughly a dozen types of stalkers. Obsessive love motivates most celebrity stalkers, followed by erotomania--a person believing that he or she is loved by someone famous. Can't celebrities just put in a security system, hire a few body guards, have their fan mail checked and relax?10 It's not that simple. â€Å"There's a lot of terrorism involved in stalking that is life-altering,† Lane says. â€Å"Once you live in fear, you lose trust in people and become more isolated. It hangs with you for the rest of your life. That's a very high price to pay for fame.à ¢â‚¬ 11 Where stalking is concerned, society, it seems, wants to keep it a personal matter. Perhaps due to the mostly domestic context of the crime, most people rely on the out of sight, out of mind approach where stalking episodes are concerned. Cases are viewed as â€Å"lover's quarrels† or â€Å" personal matters,† and other people (often including law enforcement officials) choose to turn a blind eye--usually until it is too late to he... ...pers and magazines. This requires lying, bribing, and getting the photograph by any means necessary.22 A photojournalists is journalism in which news stories are presented mainly through photographs. This requires getting assignments from reporters, listening to scanners, and going to games or press conferences. They are there to summarize events and emotions through the lens .23 It's a lot of money when one considers that hundreds of photojournalists struggle to find jobs that average around $20,000 a year. Maybe a little more money could keep the press more focused on what is news?24 Not every news event is pleasant. There are times when people don't want to be photographed. Fires, car accidents, shootings--they are not pleasant, but they are news. I have discussed what celebrity stalking is, why we should have harsher laws against stalking, and what the difference is between photojournalism and the paparazzi. I have proven that stalking celebrities just because of their riches or fame is wrong. If you support my thesis you will go to http://www.soshelp.org/ and expand your knowledge about stalking. Celebrities' lives are like a diary open to the public, supplied by the press.

Moral Panic Thesis Essay

How convincing is the moral panic thesis in explaining media reporting of, and public responses to, youth crime? Moral panic is a concept that examines inconsistent reaction to an event or person. Crimes concerning youths have occurred over the years which have provoked a strong reaction from the public. This essay will mainly focus on how the media reported two events, the Clacton riots in the 1960’s and the murder of toddler James Bulger in the 1990’s and how the public responded to them. It will examine the role of the media, in particular newspapers and will try to determine if moral panic is devised through media reporting. Stanley Cohen was the first Sociologist to use the concept of â€Å"moral panic† in the early 1970s to describe political, social or media influence (Jewkes, 2011). Cohen (1972, p. 9) defines moral panic as â€Å"A condition, episode, person or group of persons that emerges to become defined as a threat to societal values and interests† (Cohen, 1972). Although it was Jock Young in 1971 who first explored the role of the mass media in labelling non conformists groups and manufacturing crime waves (Jewkes, 2011). As well as moral panic is the theory of a â€Å"folk devil†, a name used by Stanley Cohen (1972) to describe a specific body that exists which is often created to understand societal anger. A folk devil ‘is typically identified with the evil doings of an individual or group of people (Ungar: 292). The folk devil in moral panic theory is seen to represent a threat to society and is viewed as â€Å"evil† and why action is required to remove or counteract this threat. The threat over exaggerates the consequence (Goode and Ben-Yehuda, 1996). However, it is this corresponding reaction that results in real fear. Though the reasons for this anxiety may be untrue or exaggerated, the fear remains (Goode and Ben-Yehuda, 1996). Cohen looked at the way in which the mass media moulds events, elaborates the facts and accordingly turn them into a national issue (Cohen, 1972). Cohen’s interest was in youth culture and its perceived potential threat to social order. The Mods and Rockers, Skinheads and Hells Angels all became associated with certain types of violence, which provokes a reaction from the public (Cohen, 1972). Cohen’s study was primarily about the conflict of the Mods and the Rockers, and the treatment they received in the public eye (Cohen, 2002). In Clacton on Easter Sunday 1964, the two groups fought, with some beach huts being vandalised and windows were broken. Ninety seven people were arrested. The story became a headline in every national newspaper with such titles as â€Å"Day of Terror by Scooter Groups† and â€Å"Wild Ones Invade Seaside – 97 Arrests† (Cohen, 2002). Cohen looked at the reaction of society, and his main criticism was that the media’s coverage of the incident was exaggerated, a distortion of the facts and stereotyping (Cohen, 2002). ‘Riot’, ‘siege’, and ‘screaming mob’ were phases that were included in the main story, creating an impression of a town under attack from which innocent holiday makers fled from a rampaging, unruly mob of youths (Jewkes, 2011). With the exaggeration of the numbers involved, consequently gave the perception the event was to a great extent a more violent affair than the true facts support. The press coverage seemed to follow a stereotypical pattern’ of unruly, out of control youths rather than what actually happened (Cohen, 2002). The general public reacted with hysteria, to the published stories and a media campaign was built, creating moral panic (Goode and Ben-Yehuda 1994). Words such as ‘riot’ or ‘youth’ became a symbolic status as deviant and items such as a particular form of clothing or hairstyle signifies that status. Negative emotions become attached to it, disassociating any previous neutral connotations acquiring altogether negative meanings (Jewkes, 2011). Moral panic often occurs when the media take a relatively ordinary event and report it selectively according to ‘news values’, as an extraordinary occurrence. To keep the story alive and to compete with other media sources, exaggeration, distortion, and stereotyping may be reported to keep the public interested. The youths revel in their new reported status as ‘folk devils’ and behave like the unruly youngsters that the media has created and the public now expect of them (Jewkes, 2011). The overblown reporting created unnecessary moral panic within society. The level of fear had been raised and the public call for protection and crackdown on these deviant youths. To heighten public fears, the police and politicians voice their concerns and to appear to be tough on crime and to deal with the problem, they usually seek to introduce new laws to strengthen existing ones and enforce law and order through zero tolerance policies (Jewkes, 2011). However, moral panic is not a new occurrence and the actions of youths are often been seen as immoral and threatening to the accepted norms and patterns expected within our society (Jewkes, 2011). In producing news for mass consumption, media economists would argue that the media is responding to the pressure of supply and demand by creating sensational accounts of real life incidents to the wishes of the consumer (Schissel, 1997). Nonetheless, the media has epistemological influence and by creating a world of ‘them’ and ‘us’ the media embed stereotypical images of deviants and menaces in our collective psyches that inform us as we form opinions about youths and crime (Schissel, 1997). The panics and the hatred that modern society has formed regarding young people could in some way be the result of constructed, controlled and de-contextualized images of youths (Schissel, 1997). Photographs and headlines are what the reader sees and is likely to remember the most (Schissel, 1997). This could be the case in 1993 when two 10 year old boys led away two year old James Bulger from a shopping centre in Liverpool, and brutally assaulted him, leaving him unconscious on a railway track (Morrison, 1998). The images of the two young boys leading Jamie away were captured on the CCTV cameras was widely used by the press and this last image of Jamie is an image that is still widely remembered. Reporting restrictions of child offenders in Britain prevented the two boys being named until the trial was over, however this did not stop the media publishing, unsupported wild stories about them and their families (Morrison, 1998). The CCTV images of the abduction, the age of the accused, the angry public and the details of the horrific death, all guaranteed massive news coverage on a land mark case (Morrison, 1998). The story triggered an immediate unruly moral panic (Cohen, 2002). Public outrage was fuelled by sensational and vindictive press reporting which described the 10 year olds as monsters, animals, the spawn of Satan (Jewkes, 2011), a pair of evil psychopaths (Morrison, 1998). Children are seen to represent the future and engaging in deviant behaviour is often observed as an indication that the youths of society are declining into moral chaos. The media target youths as wrong doers as a source of moral decline to explain the increase levels of crime and unscrupulous behaviour in society (Jewkes, 2011). The message of the Bulger case was that we were living in a violent world, where children were not safe with anyone, not even other children (Morrison, 1998). The story became a symbol for what had gone wrong in society, violent children, absent fathers, dysfunctional underclass families and the exploitation of children by television violence and video nasties (Cohen, 2002), and that acce ss to certain violent films could create child murderers (Furedi, 1997). These concerns were highlighted in the murder of Jamie Bulger. The case was related to the violent film ‘Child’s Play 3’, which the two 10 year old offenders had apparently previously watched. The case and the implications made against the film resulted in further regulations of videos via the British Board of Film Classification being enacted in 1994. However, there was no supported evidence that suggested a causal link between the film violence and the crime or that the two boys had actually watched the film, only that the film was at one of the boys homes (Morrison, 1998). This illustrates another instance of moral panic, highlighting that they are often based on insubstantial evidence. There is great difficulty in establishing connections between television violence and violent behaviour (Lusted, 1991). The question of television violence reflects the broader concerns of the nature of society. The fundamental causes of many moral panics have little, or nothing to do with the subject or event with which they focus their concern (Lusted, 1991). The dangers posed by moral panics are continuously exaggerated and distorted by the media with the result that public concern is heightened. They often present reasons and scapegoats for the occurrence of certain events in order to divert attention from more real and greater problems found within society. Such as the 38 adult witnesses who claimed to see two boys kicking and beating a smaller boy but who did not intervene (Morrison, 1998). Children who kill children are rare and go back as far as 1748 when William York, a 10 year old boy who murdered a 5 year old girl (Loach, 2009). The last notorious child-killer before the Bulger 1993 case was Mary Bell, in 1968 (Loach, 2009). Although there are other recorded cases of murder by children the UK, statistics suggest that juvenile crimes such as homicide are a crime that happens compar atively rarely (Morrison, 1998). The moral panic thesis has been criticised for its inability to determine a link between the extent of disaster and the level of response to it. Failing to accurately determine public levels of concern and as to whether people are motivated by the media to the exclusion of all other influences, makes it impossible to gauge whether the problem is real or not (Jewkes, 2011). Goode and Ben-Yehuda (1994) believe problems only become the subject of moral panic when they are familiar, and directly impinge on the individual’s lives. Threats such as a shrinking ozone layer maybe a future problem, but is unlikely to become the subject of moral panic (Goode and Ben-Yehuda, 1994). What is the length of time that public outrage has to be expressed to qualify as moral panic? Cohen’s formulation of the concept concludes that moral panics are short term, infrequent episodes which play on the conscious mind, quickly dying out and is forgotten when the story is no longer headline news, or it has more serious and lasting implications, such as changes in policy or legislation for the good of society (Cohen, 1972). Conversely, McRobbie and Thornton (1995) argue that moral panics are no longer events that happen every now and then, but have become a standard way of reporting news, designed to capture the consumer’s attention (McRobbie and Thornton, 1995). On the other hand, Furedi (1997) argues that we live in a culture of fear. The beliefs that society can be changed for the better have been lost to a sense of vulnerability. Whereas, Carrabine (2008) stresses we are now living in times of high anxiety and the media provide us with daily stories of adversity to constantly remind us that we live in a world of crisis, danger and uncertainty (Carrabine, 2008). Furedi, (1997), McRobbie and Thornton, (1995), Carrabine, (2008), Goode and Ben-Yehuda (1994) and Cohen’s concept of the moral panic thesis are all valid points. The public respond to incidents that impose on their lives, once the story is no longer headline news it disappears into the back of the conscious mind to be replaced with another article. However, moral panics does not occur on a daily basis, the general public see the occurrence of youth crime depicted in the media as an increasing and out of control epidemic but this does not necessarily mean moral panic will be created. The media may play an enormous part in the spreading of fear, and provoke anxiety, but they do not necessarily, create these fears in the first place (Lea and Young, 1993). For a media campaign to be built the public needs to react to the problem. The public may be outraged by particular reported issues, but if this does not generate public concern then there is no moral panic (Goode and Ben-Yehuda 1994). O’Connell (2002, p245) states: â€Å"The media do not directly set out to distort public opinion, but by entertaining people with crime, rather than informing the public about it, certain consequences follow†¦ a steady stream of salacious and lurid crime stories sell newspapers but ultimately distort the public understanding of crime as a serious social problem (O’Connell, 2002). O’Connell puts forward a journalist’s belief that, regarding crime news, in order for a newspaper to be successful, they are unable to reflect the everyday reality about crime, the consumer would basically not be interested (O’Connell, 2002). The news media shapes the way we think about things that are fear-provoking and unfamiliar to us. Despite the fact youth crime is a statistical rarity, the general population perceives youths as increasingly violent and dangerous. Media efforts to draw attention to certain types of news is based on the hypothesis that if the public fears it, it will read about it (Schissel, 1997). The threat of youth crime does exist and is a legitimate concern. But the media and politicians exaggerate youth crime to the extent that creates moral panic within society, to the extent that the fear of youths by the public is more of an issue, than the actual crimes itself. Therefore it could be viewed that both the media and political construction is more of a threat to society than the youths themselves. As a result it could be established that the media reporting of youth crime creates moral outrage and fear, generating concerns within the public, which does in turn creates moral panic within society about youth crime. References. Carrabine, E. (2008) Crime, Culture and the Media. Cambridge, Polity. Cohen, S. (2002) Folk Devils and Moral Panics. 3rd Edition. London, Routledge Cohen, S. (1972). Folk Devils and Moral Panics London, Routedge. Goode, Erich & Nachman Ben-Yehuda (1994) Moral panics: The Social Construction of Deviance. Oxford, Blackwell Fuerdi, F. (1997) Culture of Fear, Risk Taking and the Morality of Low Expectation. London, Cassell. Jewkes, Y. (2011), Media and crime, 2nd Edition, London, Sage. Lea, J. Young, J., (1993). What is to be done about Law and Order? Crisis in the Nineties, London, Pluto Press. Loach, L. (2009) The Devils Children. A History of Childhood and Murder. London, Icon books Ltd. Lusted, D. (1991) The Media Studies Book. London, Routledge McRobbie, A. Thornton, S., (1995), ‘Rethinking â€Å"moral panic† for multi-mediated social worlds’. British Journal of Sociology, 46 (4): pp 559-574. Morrison, B. (1998) As if London Granta books O’Connell, M. (2002) ‘The Portrayal of Crime in the Media – Does it matter?’ in O’Mahony, P. (Ed) Criminal Justice in Ireland, Institute of Public Administration, Dublin. pp 245 Ungar, S. (2006) ‘Moral panic versus the risk society: the implications of the changing sites of social anxiety’ in Critcher, C. (Ed) Moral Panics and the Media, Open University Press; Berkshire. pp: 292.

Plastic Surgery - 2826 Words

Due Date: Persuasive Outline and Speech Presentation: Due in Dropbox (Outline) and on YouTube (Video) on or before TUESDAY, October 15, 2013 (11:50PM) Assignment Details: Purpose and Information: The persuasive speech is deliberative. It employs emotion, credibility, and logic to convince an audience that a narrowly defined action is beneficial. The persuasive proposition (thesis) is generally supported by two to three main ideas which employ about two to three pieces of evidence each. You will be using Monroe’s Motivated Sequence (p. 139-140 in the hard-copy textbook) to organize your speech. This organizational pattern focuses on the audience’s motivation and getting the audience to act. Following the steps in the sequence is†¦show more content†¦Use the sources you found while preparing your Annotated Bibliography Assignment. Keep these things in mind while preparing your presentation: Purpose Why are you talking about this subject to this group of people at this time and in this place? What will be accomplished as a result of this endeavor? What are your ethical obligations to this subject and this audience? Are you a good person speaking well? Supporting Materials What background materials have you selected to provide context for your speech? What types of verbal and visual evidence have you selected to support your thesis? Why? Have you evaluated the credibility of your evidence? Organization How have you arranged the supporting material to interest and involve this audience? How have you created a strategic argument? Delivery Rehearsal Have you developed a relationship with this speech? How do you plan to use your voice and body to make this speech effective? What is your rehearsal schedule? 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The majority of people that have an opinion of cosmetic surgery, think that it’s the worst part of the new society and feels like the people that get the procedure done are weak and are easilyRead MorePlastic Surgery Essay1296 Words   |  6 PagesWhen you hear the phrase â€Å"Plastic Surgery† what comes to mind? Maybe dangerous, and risky, or do you think about the scalpel and all the cutting and all the blood? I myself think about how it’s only for rich celebrities who have a couple extra hundreds of thousands of dollars to spend. We have a bad habit of overlooking all the good things that plastic surgery can achieve. From life altering surgeries and saving lives, by highly qualified surgeons, to giving people more confidence and getting ridRead MoreIs Plastic Surgery Worth It?638 Words   |  3 Pagesour children that Hey! Its ok to not love who you are, You should change to meet everyone elses standards.† Plastic Surgery gives Children a false sense of self image in society. When you think of plastic surgery, what do you think of first? Im sure it isnt the risk involved with the procedure that will undergo to become a â€Å"new you† No one ever thinks of the true risk of plastic surgery, or even the cost of undergoing the procedures. For Breast implants, Face lifts, Mastopexy, Breast reductionRead MoreThe Image Of Plastic Surgery Essay1396 Words   |  6 Pageshave lasting effects on millions of Americans who are unhappy with their body image. Plastic surgery has become common amongst middle class women, and a rapid increase in male plastic surgery has been noted in recent years. Constant exposure to the â€Å"perfect† body image in the media puts harm in the very idea that the human body comes in all shapes and sizes. Despite the temptations of a perfect body and plastic surgery to fix imperfections, it is completely possible to maintain a positive sense of selfRead MorePlastic Surgery : Cosmetic And Cosmetic Surgery879 Words   |  4 PagesI) Definition Cosmetic and plastic surgery According to the merriam-Webster website, plastic surgery is another common word for Cosmetic Surgery which means, in general, a type of operation to improve parts of the body. The medical term of Plastic Surgery comes from Greek in 1638. Cosmetic is a type of ornamental surgery which helps patients to reform and rebuild part or demonstrative of their body in order to embellish their appearance and be beautiful. The defect for that could be congenitalRead MorePlastic Surgery Essay1788 Words   |  8 Pagesare paying thousands of dollars to have plastic surgery done to enhance this unreal beauty. Sadly, reality is that beauty is now seen as having the bigger breast, the perfect smile, zero body fat, and the perfectly chiseled nose. More and more people are turning to plastic surgery as a way to make them happy about their appearances and boost their self-esteem in a quick and easy process. But reality is, plastic surgery has major side effects. Plastic surgery causes more physical an d emotional damageRead MoreTeen Plastic Surgery2711 Words   |  11 PagesTeen Plastic Surgery Cosmetic plastic surgery has been increasing rapidly in the medical field, and making its way to the top of the beauty spectrum when it comes to what is important. Teenagers, especially adolescent girls, have been exploring the new ways to enhance their external appearance, and not with just lipstick and eye shadow. In the past three decades, surgeons, magazine editors, and book authors have been investigating the consequences, good and bad, of having cosmetic surgery at suchRead MoreCosmetic Surgery : Plastic Surgery And Teenagers2046 Words   |  9 PagesAccording to â€Å"Plastic Surgery Teenagers†, â€Å"teenagers who want to have plastic surgery usually have different motivations and goals than adults† (â€Å"Plastic Surgery For Teenagers Briefing Paper†). Thus, meaning that most young adults get cosmetic surgery, which is the reshaping of body parts to improve their physical characteristics. However, changing your physical appearance just because you wan t to or do not feel pretty enough should not be the case of spending all that money and time on a non-matured

Project Management Regency Plaza - 5104 Words

Table of Contents Page 1. Executive Summary (207 words) 2. Introduction (280 words) 3. Project Definition Phase (949 words) 3.1 Problems Encountered during the Project 4. The Project Manager (790 words) 4.1 Assessment of Kris Hodgkins 5. Risk Management (938 words) 5.1 Evaluating Risk Management 6. Miller’s Dilemma (821 words) 7. Final Discussion (398 words) 8. Conclusion (142 words) 9. Appendix 10. References 1. EXECUTIVE SUMMARY Being a successful hotel operator, the Regency Hotel Group (RHG) has the experience, the resources as well as the capability of managing the Regency Plaza Project. So the question is, why has the project been dogged by various problems? From slow sales†¦show more content†¦The management failed to take into account the fact that they are venturing into a new business territory involving long-term residential condominium units. Hotel guests and condominium residents have different levels of expectations not to mention the fact that the Regency Plaza is a luxury development. While being established and successful in their main business is good, perhaps this has also contributed to the over-confidence of the management and their failure to set appropriate realistic goals. A project priority matrix was first developed to identify the various levels of project priorities in terms of time, performance and cost which interelate to the goals set. Project Priority Matrix | | | | | | | | | | | | This would signify the following for the Regency Plaza Project: âÅ"“ If the project is behind schedule, there will be a reduction in the completion time in order to successfully market the product âÅ"“ If the project is behind schedule, cost budget will be increased to speed up work âÅ"“ The original specifications fixed cannot be compromised Specifications When the project management team under the leadership of project manager Hodgkins was set-up by RHG management, plentiful amounts ofShow MoreRelatedRegency Plaza Case Study - Risk Management Process, Review of the Options1247 Words   |  5 Pages3. Risk Management Process of the Regency Plaza Project Regency Plaza is a mixed-use multi million US dollar project carrying quite high stakes. So the risks of it should be evaluated beforehand and managed well in order to make sure that the project wouldn’t over run budget or time and end with a successful result. Here we use the â€Å"Four Stage Risk Management Process† to evaluate the risk management happened in Regency Plaza project. 3.1 Risk Identification Evaluation: how well the projectRead MoreOverview of Progressive Collapse of Bridges5071 Words   |  21 Pagesthe adequacy of existing building codes. After the partial collapse of Ronan Point apartm ent building, num ber of other collapses around the world took place, which could be placed in to category of progressiv e collapse. The collapse of Sky line Plaza in Virginia, the Civ ic Arena roof in Hartford, the Murrah Federal Building in Oklahom a City , the Khobar Towers - Saudi Arabia, the U.S. em bassies in Keny a and Tanzania, WTC Towers in New York were im portant collapse ev ents in the history ofRead MoreCompetitive Analysis - Hotel2391 Words   |  10 PagesHilton, Embassy Suites Hotels, Hilton Garden Inn,Mid-scaleHamptonBudgetN/AExtended StayHomewood Suites by Hilton, Home 2 Suites by Hilton, Vacation OwnershipHilton Grand Vacations | LuxuryIntercontinental Hotels and Resorts, Hualuxe,UpscaleCrowne Plaza Hotels and Resorts, Hotel IndigoMid-scaleHolliday Inn, Holliday Inn Resort,BudgetHolliday Inn ExpressExtended stayStaybridge Suites, Candle wood SuitesVacation OwnershipHolliday Inn Club Vacation,EVEN Hotels | LuxuryLe Meridien, The Luxury CollectionRead MoreRIXOS Essay6460 Words   |  26 Pagesï » ¿Running head: Rixos Rixos Hotel in Kazakhstan: Rixos President Astana and Rixos Almaty Marketing Project Subject Instructor: Group # Semester Marketing Plan: I. Executive summary II. Current marketing situation A. Market overview i. Market demographics and needs ii. Market trends and target market growth B. SWOT analysis i. Strengths ii. Weaknesses iii. Opportunities iv. Threats C. Competitive and industry analysis D. ProductRead MoreMercedes Benz7662 Words   |  31 PagesA DOCUMENTARY REPORT ON SALES MANAGEMENT OF SUBMITTED TO: PROF. PARAG SHAH DATE: 5/4/2011 SUBMITTED BY: DHRUV NIRALBHAI PATEL FSB-1 61250 EXECUTIVE SUMMARY The recent growth in the luxury car market in India is much more than mere market dynamics in a particular car segment. It is a reflection of the changing lifestyle of the affluent class in the country. Luxury car majors in India - Mercedes-Benz, BMW and Audi put together have around 85% market share.Read MoreCase Studies67624 Words   |  271 PagesIn most strategic management courses, cases are used extensively as a teaching tool.1 A key reason is that cases provide active learners with opportunities to use the strategic management process to identify and solve organisational problems. Thus, by analysing situations that are described in cases and presenting the results, active learners (that is, students) become skilled at effectively using the tools, techniques and concepts that combine to form the strategic management process. The cases

An Argument On An Ontological Argument Essay - 715 Words

NO THANKSGET THE APP Philosophy Essay #2 Beverly Perez Dr. Jacob Tuttle PHIL 1880-21 // MWF3-4PM 04 December 2015 An ontological argument tries to show that God exists by appealing only to truths of reasons, which can be known apart from observation. This is what Anselm attempts to do. Anselm first starts by establishing that God is the greatest possible being that can be imagined, acknowledging that God exists in the mind. Based on this his argument can be stated with the following premises: It is a conceptual truth that God is the greatest possible being that can be imagined. (God exists as an idea in the mind.) A being that exists as an idea in the mind and in reality is, greater than a being that exists only as an idea in the mind. Thus, if God exists only as an idea in the mind, then we can imagine something greater, but we cannot imagine something that is greater than God. Therefore, God exists. Premise number one is Anselm’s conception of God. Premise number two is a logical truth, again according to Anselm. Finally, premise number three simply follows from the previous two premises. In short, Anselm’s thinking behind his argument is â€Å"because a supreme being exists in the understanding, it must exist in reality.† He defends his argument by comparing a non-existent â€Å"something† with an existent â€Å"something†. An existent â€Å"something†, says Anselm, is greater than a non-existent â€Å"something†. If God were non-existent, then we could imagine a God greater than he, namely anShow MoreRelatedOntological Arguments : The Ontological Argument1453 Words   |  6 PagesThe nature of this question is pointing towards ontological arguments, these arguments claim that understanding God’s definition to be true can prove His existence. The proof used is a priori and this means that the propositions do no not requir e sense experience to be understood as true. The name ontological is taken from two Greek words, ‘ontos’ (being) and ‘logos’ (study of) which shows that the argument is concerned with the nature of God, and it is from His nature that His existence is arguedRead MoreThe Argument On The Ontological Argument1061 Words   |  5 PagesThe Ontological Argument was proposed by a man named St. Anselm in which he used this argument to prove this existence of God by utilizing an a priori reasoning. The argument does not provide any kind of physical evidence, but instead the argument is made through thoughts and logic. The ontological argument takes the idea of God to show that God must exist in understanding according to Anselm. In other words, Anselm suggests that the greatest conceivable being must exist because that being mustRead MoreOntological Argument999 Words   |  4 PagesOntological Argument One of the most fascinating arguments for the existence of an all-perfect God is the ontological argument. Ontological arguments are arguments to prove the existence of God based on pure reason alone. They attempt to show that we can deduce God’s existence from, so to speak, the very definition of God. St. Anselm of Canterbury proposed the first and most well known ontological argument in 1078 in his Proslogion, but it was actually Immanuel Kant, an 18th century German philosopherRead MoreAnselm s Argument On The Ontological Argument1614 Words   |  7 Pagesexists, otherwise known as the ontological argument. Anselm believes that â€Å"there is no doubt that something than which a greater cannot be thought exists both in the understanding and in reality (Anselm, Proslogion, 7).† In other words, we cannot imagine something that is able to be greater than God; it would be a contradiction to think being greater than the greatest possible being that can be thought of. A n umber of philosophers do not agree with Anselm’s argument, such as Gaunilo, St. Thomas AquinasRead MoreAssess the Ontological Argument818 Words   |  4 Pages08 Assess whether the ontological argument demonstrates the existence of God. (30 marks) The ontological argument was first formulated by St. Anselm in the 11th century. It argues the existence of God from a deductive and a priori stance. God is a being than which none greater can be conceived. This is the response given by St Anselm to the fool in the psalm who believed there was no God. St Anselm the Archbishop of Canterbury and of the Benedictine Order explained that for God to exist in theRead More The Ontological Argument Essay680 Words   |  3 PagesThe Ontological Argument In Anselms ontological argument he is trying to prove the existence of God, his argument is an argument purely based on the mind and does not require the moral agent to venture into the real of the senses. Ontology is to do with being, or what something is. Anselms ontological argument concerns existence and whether it is an attribute of God in the same way omnipotence, omniscience and benevolence are believed to be. The argument is an a prioriRead More Ontological Argument Essay2922 Words   |  12 Pagesthe existence of God. These theories are the ontological argument, the cosmological argument, and the teleological argument. St. Anselm of eleventh century, and Descartes of seventeenth century, have used the ontological argument for proving the existence of God. The God, for them, is supreme, quot;needing nothing outside himself, but needful for the being and well-being of all things.quot; (Pg. 305). St Anselm’s account of the ontological argument for the existence of God deals with the ‘existenceRead MoreThe Ontological Argument By Anselm1524 Words   |  7 Pages I will begin my paper by discussing the two major versions of the ontological argument by Anselm presented in the proslogion. The first being â€Å"Possible and actual existence†, and the second being â€Å"Contingent or Necessary†. One should start off with the first summarized in the standard form as follows: #1 It is a conceptual truth that God is a being than which none greater can be imagined. #2 God exists as an idea in the mind. #3 A being that exists as an idea in the mind and in reality is, otherRead MoreExploring the Ontological Argument1746 Words   |  7 PagesExploring the Ontological Argument For nearly a thousand years, the ontological argument has captured the attention of philosophers. The ontological argument was revolutionary in its sequence from thought to reality. It was an argument that did not require any corresponding experiment in reality; it functioned without the necessity of empirical data. Despite flaws and problems found in some ontological arguments and the objections raised to those arguments, ontological arguments still provide aRead MoreAdvantages Of The Ontological Argument1261 Words   |  6 PagesThe Ontological Argument attempts provide absolute proof that God exists so that His existence cannot be questioned otherwise. It is a deductive argument that argues de dicto – the premises involving the definition of God and existence. It is based on a priori knowledge that comes to an analytic statement that is necessarily valid. If the premises of the argument are true, then the conclusion is self-evident and and the argument provides absolute p roof for the existence of God. This is in direct

Global Marketing Management Apple Inc.

Question: Identify the market mix and other important factors such as SWOT analysis and integrated marketing mix communications of Apple Inc? Answer: Introduction Apple Inc. is an international American company that manufactures computer software, personal computers and consumers electronic products. The most important and well recognized product is known as iPhone. The paper will identify the market mix and other important factors such as SWOT analysis and integrated marketing mix communications. Product, place, promotion and price will be covered in the paper that will emphasize the benefits of the product successfully. SWOT analysis has been covered for strong opportunities followed with integrated marketing communications. Integrated marketing communication or IMC is considered to be one of the most important factors that contribute towards the successful business operational activities. The level of competition has increased and thus it becomes imperative to adopt and implement the best strategies for reaching out to maximum number of clients. 1. Current marketing situation I phone was introduced in the year 2007 which is multimedia supported and also marketed by Apple Incorporation. It has been introduced by the famous engineers who developed the touch screen and there are different models in I phone which has changed the world of mobile with the latest and specialized technology. With respect to strong demands, it is now available in almost all the part of the globe. (Macapplepod, 2008) Strong combination of internet network not only satisfies the needs of the customer but also increases their demands and expectations. It is the best match of communication and technology that creates awareness among customers. Target market of I phone is based on professionals, students, other users. The success of the company lies on the skills of Chinese market of mobile. Apple is known as the reputed leading digital asset based organization and smart phone provider. It is the one that generates both softwares and hard-wares. It helps consumers to exchange the contents and in the year 2012, the CEO of Apple said that they are excited with the sales of I Phone over 35 million and there is a sale of 12 million of I pads. (Armstrong Kotler, 2005) Pest analysis To increase the knowledge of Apples business potential and to understand the future market, there is a use of Pest analysis as below: Political factors: There are issues that cannot be controlled by the company known as war against terrorism, delegation to work and health impacts which can impact the sale of Apples product worldwide. As to decrease operating cost, Apple has outsourced in various countries such as China, Korea etc. If these countries require any political instability, it will spoil the likeness in front of consumers. Economic factors: The power of buying is based on worlds economic factors. With respect to the past, the rate of unemployment is very strong in various countries which decrease the sale of Apple products. The other reason was to increase in oil prices which cause inflation in the worlds globe. With the result of economic factors, the buying people negatively impact the sale of Apple products due to the increased price. Social factors: Two factors of Apple known as the design and quality are the forefront of Apple. The buying of luxury products increased with the purchasing power of consumers that risen in various market across the globe. It has the strong influence on Apple. Thus, Apple has increased from social factors as it has focused on modern lifestyle. Technological factors: Apple focuses on important benefit with respect to innovative products. The high amount has spent in the field of research and development that helps Apple to come in front of the new innovative products. Competitors analysis Apple is a huge industry that runs so many products and the competitors of Apple for cell phone products are Google, HP, Samsung, HTC and Nokia. The competitors analysis can be discussed with the help of Michael Porters five competition forces in the market. Rivalry: The Apple Company has focused on great job by offering technical support and creating customer loyalty with the production of Apple products. It also develops customer loyalty with the products purchase. It maintains the level of productivity with respect to superior products and it gains market share with low prices. Suppliers bargaining power: The suppliers bargaining power can decrease the profits of Apple by developing high prices for suppliers. The company focuses on new suppliers to decrease the bargaining power of suppliers and Apple can decrease the bargaining power through more competitive among large number of suppliers. Buyers bargaining power: The Apple Company meets the demand of their customers in terms of increase of market by various segments that come from age and income, etc. The other thing is that buyers are highly price sensitive and are free to switch to another retailer. The competition is also high and now days, it also attracts new customers. Threat of new entrants: To enter the companies in the market, there is a decrease of market share of Apple and company can manage the market share and increase of profit through brand differentiation and product with respect to strong marketing strategy such as competitive advantage. With respect to the company, it is very challenging for the competition of the company such as Apple which has a strong brand image and innovation and strong customer services. Substitutes: The threat of substitute might have two factors and the threat of substitutes can be decreased as much as buyers become loyal to the customers. There is no company that can decrease the ecosystem which has produced by Apple. People buy I Phone for its products for stability and it offers high capability to exchange the information. (Lamido, 2014) 2. Market analysis through a SWOT analysis Apple Company produces different products such as personal computers, networking solutions and software etc. The market position of the company can be measured with strong performance, it also increases the confidence of the investors and the margins of the company can be impacted by high competition. SWOT analysis Strengths: The major strength of Apple is the strong market position and customer loyalty which increases the ecosystem of Apple and also increases the competitive advantage. Apple has strong variety of software, products that are strongly connected with each other. It has selected the most pioneering company in the globe. Apple was the second valuable brand in the year 2012 and its brand value was 76.5$ billion. The experience of customer is associated with high quality that provides direct interaction to well known staff and increases brand awareness. Weakness: Higher price is the major weakness of Apple and there is a high completion in the market and the consumer of Apple products can be carried easily by its competitors at a low price. Low market share can create less influence in Apple. The gross profit margin is highest and the current margin will not be continued with strong prices and higher level of competition. Opportunities: The market share of Apple will increase with strong demands of iPad in the tablet market and this will be used as competitive advantage in Apple. The increase in the growth of mobile advertising is an opportunity and Apple allows different platforms for advertising. It also increases its services to I Cloud and software. Threats: The high technological change is the biggest threat of Apple and customers are used with technology and they want new products in very short span of time due to high pressure. Competition is very high and there is an increment of tax that impacts the growth of the company. The major competitor of iOS is known as Android OS in the mobile market and the availability of different stores will be the major threat of the company. 3. Objectives Apple has goals to make great products not only money. They make people excited to develop innovative products. It sets an aggressive objective for the first and second years of market: First year: It aims for 2% share of the U.S. phone market through unit increase of sales of 4,45,000. Second year: It aims to achieve 10% increase on sales. As per the research, the company has plans to increase its annual growth rate by 30% over the next five years and the market forecasts are higher than those of other industry analysts to increase by the end of 2015. (Fadaei, 2015) Thus the company measures the awareness to build adjustments to the necessary marketing campaigns. 4. Marketing strategy with details of the 4Ps Product: The product I Phone is really innovative and it is the most innovative design that involves product differentiation, branding and image positioning. Apple is active in new products development and it plays an important role in inferior products with specifications that customers demand. The I-phone portfolio range come with the I phone 3g and they have a group of products from a common product with different characteristics and distribution channels and pricing techniques and other important marketing mix. (Boone, 2014) Place: Place involves decisions that constitutes the channels of distribution and also it can be used by different outlets, transportation methods, levels of inventory etc. The main goal is to ensure the right quality products and services at the right time. This way, it manages strong customer relations in the market place. Apple has expanded and improved its capabilities of distribution by launch of new retail outlets with quality shopping venues. It has also developed high accessibility and increased the network of online stores. Promotion: It increases awareness of target media with the advantage to customers. Direct marketing, sales promotion, personal selling and advertisement have been the major tools to target the customers. It has strong tools of promotion where staffs are highly qualified to offer immediate promotion and clear support. Price: Price setting is the strong element of marketing mix where price decides the value that customers attain from the purchase of the product. Apple is a premium brand and price rarely fluctuates. Products benefit from fewer amounts of depreciation and the company increases the skills and capabilities with smaller price increases to vindicate the pricing decisions of Apple. (Pipada, 2014) 5. Integrated Marketing Communication issues Apple is one of the leading companies of the world that has specialized in the sales of various products and services to the clients. The company ensures to adopt and implement the best strategies through which the sales for the products can be increased. For this, it is necessary to adopt the best marketing proposes, through which the clients can be easily reached out. Through this method, the company attempts to regularize the market, and adopt an individual method that would cater the needs of the clients (Johnson and Scholes, 2002). Issues faced by the IMC It is necessary to adapt and implement the right strategies through which the communication process can be improved. For this, the company needs to analyze the preferences of the potential clients based on the information collected; the management has to draft the best strategies through which the changes in the marketing process can be implemented. Also, it is essential to understand the communication technique that needs to be adopted by the management. This is one of the most important factors that would help in accomplishing the task. Apple is well-known for the products that has been manufactured and sold by the company. However the problem arises when the management plans to extend the business activities. In this method, an attempt needs to be made for analyzing the type of marketing strategy that can be adopted by the company. Before discussing the details of the products, it is essential to analyze the market condition. This would help in implementing the strategy that will cater the needs of the company. In this process, it is essential to adopt the best innovative strategy through which the needs of the clients can be handled in the right manner. The method adopted for communication has to be effective, as this will help in reaching out to maximum number of clients at the same time. The challenge exists with the marketing communication style that has been planned to be adopted by the company. It is necessary to develop a term that would enable the company to understand the behavioral stages of the customers. This is quite essential to understand this phase, as the company would be able to draft the best possible policies that would approach the clients. The marketing campaign that has been intended to be communicated with the clients has to be impressive as this will capture the attention of the clients. Apple has been successful in doing so, but the problem arises at the time of selecting the best message through which the customers needs can be tak en care of (Kitchen, 2003). In this process, the below mentioned factors has to be analyzed a. Attention The whole purpose of IMC is to attract the attention of the clients. Thus the message that has been created for the readers has to be noticeable. This will help in attracting the clients, and specifying the features about the same. b. Interest - The message that has been intended to be shared with the clients has to be interesting. Unless this is not dine, the management wouldnt be able increase the sales. The message has to address the needs/preferences of the clients. c. Desire The integrated communication process or method has to be effective, as this will create desire in the minds of the customers. This is one of the most important factors that need to be considered at the time of planning for the advertising concept (Porter, 2001). d. Action - The promotional activities has to be effective enough, as this will help in increasing the sales. In this method, the customers are encouraged to buy the product that is being sold by the company. Some of the issues that ar e faced by the marketing companies at the time of drafting the promotional activities are mentioned below a. Analyzing the quality and quantity of information that needs to be shared with the clients. In this process, it is essential to select the best information that would attract the clients. b. Selecting the best communication method or channel as this will help in reaching out maximum number of clients. c. The message has to be precise as this will help in increasing the sales for the company. d. It is necessary to ensure that the message is not changed during the course. If this happens then it can change the term of the marketing communication that was intended to be discussed with the clients. e. The background and the other factors that would be useful in attracting the attention of the clients. Such factors have to be analyzed, as this will help in attracting the clients attention. This is one of the most important factors through which the sales and goodwill for the compa ny can be increased. In this process, it is essential to ensure that the language and the mode that is selected by the management to communicate with the clients are quite simple and understandable. This would help in improving the sales and client list. The selection of the channel is one of the most important factors, as this will help in retaining the clients. In this method, the selection has to be done after analyzing the objectives of the company (Percy, Rossiter and Elliot, 2002). Conclusion The marketing strategy and its selection play a key role in the development of the company. In this process, it is necessary to select the best methods through which the challenges can be handed. This has to be done so as to ensure that the right strategy is adopted for marketing the product details. The strategy has to be simple and effective as this will help in attracting the clients. The challenges involved in the process have to be analyzed and the corrective steps have to be taken as this will help the company to increase the sales. References Armstrong,G.,Kotler,P.(2005).Marketing:Anintroduction(7thed.).UpperSaddleRiver,New Jersey: Pearson Prentice-Hall Boone, L. 2014. Contemporary marketing 2011: Pricing concepts. Fadaei, R. 2015. Apple marketing analysis report: Apple Iphone case study. Academia.edu. Johnson, G., Scholes, K. (2002), Exploring Corporate Strategy, Prentice-Hall, Edinburgh, Katz, E. (1987), "Communication Research since Lazarsfield", Public Opinion Quarterly, Vol. 51 No.4, pp.S25-S45. Kitchen, P.J. (2003), "Critical times; an integrated marketing communication perspective", paper presented at the First International Conference on Business Economics. Lamido, K. 2015. The analysis of Apple Inc. marketing mix: International marketing. Academia.edu. Macapplepod.wikispaces.com (2008). Apple - Promotional Strategy. [online] Available at:https://macapplepod.wikispaces.com/Promotional+Strategy Managementparadise.com (n.d.). Distribution Strategy of Apple.Inc - ManagementParadise.com- Worlds Leading Management Portal. Online MBA | Classroom to Boardroom and Beyond. [online] Available at: https://www.managementparadise.com/forums/elements-logistics/216474-distribution-strategy-apple-inc.html Pipada, A. 2015. Marketing mix: An overview of Apples implementation of marketing strategies. Academia.edu. Percy, L., Rossiter, J., Elliot, R. (2002), Strategic Advertising Management, Oxford University Press, Oxford Porter, M.E. (2001), "Strategy and the internet", Harvard Business Review Ray, S. 2012. Apples main goal is to make great products not money Says Jonathan Ive. Skure, 2010. Consulting case framework: Growth strategies.